مجله رویکردهای نوین در مدیریت ورزشی
پیاپی 24 (بهار 1398)

The aim of this study was to design a comprehensive system model to evaluate the performance of Iran wrestling board. The method of this study was descriptive and mixed that was conducted as a field. The statistical population consisted of the officials (chairman, vice-chairman and secretary) of the wrestling boards of Iran provinces, as well as the presidents of the wrestling federation, the managers of national teams in different levels and experts (N=230), and the statistical sample was considered equal to the population. In order to collect data, a researcher-made questionnaire was used after interviews with experts. The validity of this questionnaire was assessed by 10 sport management professors and its reliability was obtained using Cronbach's alpha (0.82). For data analysis, descriptive indexes and exploratory and confirmatory factor analysis tests were used. The results of exploratory factor analysis revealed that the factors of the comprehensive system of performance evaluation could be classified into 10 factors: financial resources development, management factors, structure and facilities development, human resources empowerment, championship development, cultural development, scientific and research development, educational development, civil responsibility, and action and achievements. Therefore, the prediction ability of this model was 70.91% based on total factor variances. The results of confirmatory factor analysis showed that the relationship of all ten factors with the concept of performance evaluation was significant. The mean score of the comprehensive system of performance evaluation of Iran wrestling board was better and higher than the hypothetical mean. Finally, the results showed a significant difference in the mean of the factors of the comprehensive system of performance evaluation. It is concluded that the model of the comprehensive system of performance evaluation is a reliable tool that can be used to evaluate the performance of wrestling board.

The aim of this study was to investigate the importance of green marketing mix and its effect on word of mouth advertising with the mediating role of brand love and brand loyalty from the viewpoints of consumers of swimming pools in Rasht city. This study was a descriptive survey conducted as a field. The population was unlimited and included all consumers of swimming pools in Rasht city. The sample size was calculated using the Cochran formula (n=384). For statistical analysis, descriptive statistics and structural equation modeling method were used in Smart PLS 3 software. The results showed a significant positive relationship between green marketing mix, brand love, loyalty and word of mouth. It can be concluded that managers in swimming pools can use green marketing mix components as an appropriate marketing strategy fitted to the green needs of consumers. This leads to a strong emotional bond between pools and its consumers, which finally brings consumer loyalty and increases word of mouth advertising for these pools.

The aim of this study was to investigate the relationship of research capabilities and information literacy with research anxiety prediction in postgraduate students of physical education. The research method was descriptive correlation. The statistical population consisted of all postgraduate students of physical education at Mohaghegh Ardabili University in 2017-2018 (N=130). 102 students were selected as the sample by convenience sampling method. Research capabilities, information literacy and research anxiety questionnaires were used to collect data. The reliability of the questionnaire was 0.86, 0.78 and 0.82 respectively. Pearson correlation coefficient and regression analysis were used to analyze the data. The findings showed a negative and significant relationship between research capabilities (and its components) and information literacy (and its components) and research anxiety. Also, the results of regression analysis revealed that approximately 31% of the total variance of research anxiety could be predicted based on the research capabilities and information literacy and the variable of research capabilities contributed more. Therefore, it can be concluded that research capabilities and information literacy are associated with students’ research anxiety.

In recent years, human resources have gained a central position in organizations. They are considered as a strategic factor to manage organizations and some call it a unique asset of an organization or a strategic weapon which makes competitive advantage. The aim of this study was to determine the strategic position and existing and desirable status of empowering employees in Sport and Youth general office in Alborz province. The statistical population consisted of 134 managers and experts from Sport and Youth general office in Alborz province and according to the Morgan table, 97 subjects were selected as the sample. Interviews and a researcher-made questionnaire were used to collect data. The validity of the questionnaire was confirmed by 10 professors and its reliability was calculated as 0.84 using Cronbach's alpha coefficient. To analyze the data, Kolmogorov-Smirnov test, paired t test, Friedman test and Chi square test were used. Results showed a significant difference between existing and desirable status of empowering employees in Sport and Youth general office in Alborz province including strengths (P<0.001, t= - 8.18), weaknesses (P<0.001, t= - 9.83), opportunities (P<0.001, t= - 8.89) and threats (P<0.001, t= - 7.88). The location of employee empowerment was in conservative status, which was the most appropriate strategy (WO) to empower employees. As the existing status of empowering employees is far from the desired status, it is necessary to pay strict attention to provide suitable approaches, to bridge the gap between existing and desired status of empowering employees and to create strategic plans.

This study aimed at designing the model of role of relationship marketing tactics on brand personality in football premier league clubs in Iran (Siyah Jamegan club). The study was descriptive-analytical conducted as a field. The statistical population included all fans of Siyah Jamegan sport club in Mashhad (2016) (N=295). In order to achieve the research aims, modified scale of relationship marketing by Ehsani and Izadi (1391) and modified scale of brand personality of sport teams by Tsiatsu (2005) were used. For data analysis, mean, standard deviation, structural equation modeling, Pearson and Spearman correlation tests, multiple regression and Q-Q plot were used. The results showed a positive, direct and significant relationship between relationship marketing components and brand personality in Siyah Jamegan sport club. Given the acceptable path coefficient and T value, relationship marketing had a significant and positive effect on brand personality in Siyah Jamegan sport club. In general, designing this model showed the need to enter a new concept called brand personality in football premier league clubs of Iran. Also, more attention to relationship marketing strategies is required to reach and benefit from the positive results of this entrance into Iran football.

This study aimed at designing a model to measure organizational development of Iran Sport Federations. In this correlation study, 372 participants were randomly selected from the statistical population of employees in sport federations in Iran using structural equation modeling. They responded to organizational development questionnaire (Lok & Crawford, 2000) (35 items) with 7 components (purpose, leadership, attitude to change, reward, relationship, structure, helpful mechanisms). The model parameters were estimated by maximum likelihood. Then, the model of measuring organizational development was examined by fitting indices. The data were analyzed using SPSS24 and LISREL8.5. The results showed that the data were suitable for factor analysis (KMO=0.958, Bartlett=8554.204, sig=0.001). Also, omitting 14 items increased fitting of the model of measuring organizational development. Fit indexes (x2/df=2.98, RMSEA=0.073, NNFI=0.97, NFI=0.97, CFI=0.98, IFI=0.98) were confirmed. The relationship between components and the conception of organizational development showed that all components could act as worthy predictors of organizational development. Therefore, researchers can use the questionnaire of organizational development (with 21 items) in this study which had proper validity and reliability to evaluate organizational development in sport organizations.

The aim of this study was to identify the components of football national brand excellence model in Iran. The study was carried out using exploratory mixed designs in two sections of qualitative method and quantitative method respectively. In the qualitative section, based on the grounded method theory, data were collected by interviews with 25 experts. Microscopic analysis was used to analyze the qualitative data. In the quantitative section, the population consisted of all football experts and 384 subjects were considered as the sample. A researcher-made questionnaire based on qualitative findings was used to collect data. After the experts verified the face and content validity of the questionnaire, its reliability was calculated by Cronbach's alpha (0.91). All data were analyzed using SPSS/19 and Lisrel/8.54 software packages. With open, axial, and selective coding, 272 initial codes, 55 concepts, 12 categories, and finally 6 classes were organized. The model of components of Iran football national brand excellence model had a good fit. In general, the presidents of the Iran Football Association are recommended to consider the listed characteristics in order to excel the Iran football national brand.

This study aimed at prioritizing and analyzing the viewpoints of honorable religious authorities and top instructors of seminary on the sport functions in Iranian society. The method of the study was qualitative and grounded theory. Interviews and review of related literature were used to collect data. The sampling method was theoretical and theoretical saturation was obtained after 16 deep and semi-structured interviews with religious authorities and top instructors of seminary. The data were analyzed by open, axial and selective coding. Another researcher used open coding to assure the procedure. Findings showed that psychological-social function was the most important factor and physical, religious, emotional, political and economic factors occupied other places respectively. These findings showed that these functions increase life quality, improve personal and social health, establish a spiritual sport environment, create motivations in people, increase national pride and autonomy, help to create more jobs and also establish economic resistance in Iran sport.